Website Relevance: What the Search Engines Are Really Ranking On

A lot is heard about enhancing your site for search engines - getting you as high as possible in these information monsters! And, you should build your site for these behemoths of the information age - so that they process you as high up the food chain as possible. But, don't forget what these monsters are really trying to do - serve your customer. They are trying to find the most "relevant" (an important word to remember) sites for the keyword your potential customer is trying to find information on. So, what you have on your page should be as targeted for those keywords as possible. But, remember, if you focus on providing your potential customers information about your company and your products, you will have a relevant site. And the search engines will very much appreciate this. So, keep your pages targeted on your product and keywords you have identified people will use to find you and your product. Include your company name in your writeups, say your product name over and over in your content and other key parts of your site and include the keywords for your product in your content, over and over, of course.

How many times a word should be repeated in the title, head, content, links, etc. of a site is anybody's guess. And there are those out there that will have you believe they can "almost' tell you what that should be. But, one thing I've learned, the search engines are fickle - what works this week, may not work next week in getting your site up in the rankings. What does work consistently, is keeping "relevant" information about your product and services on your webpages and in every part of your website day in and day out.