The Why and How of Going Google Adsense

You are going Adsense because it is free and it earns you money. Who can say that, in other businesses, they can earn money by never spending a single cent?

You do not need to have a website to use Adsense: you can start your Adsense business with a blog. But the more sites you have and the more you use Google Adsense on them, the more money you will earn.

Start by blogging, one post each day, nothing really important, just your opinion on something or your thoughts of the day.

Place referral buttons on your blog and earn money referring others. When someone you referred to Google Adsense earns his first $100 within 90 days and is eligible for his payout, you also will receive $100!

The Adsense codes are easy to place on your pages: they are already formatted. You only have to choose the language and the kind of ad you want to display. Copy the code and paste it on your page. That's it.

In order to make your Adsense earnings profitable, choose the highest paying keywords. Create a keyword list (by making a search on Overture and Google) and use the keywords that hare more frequently requested.

Once you added keywords on your page, you need to drive visitors to this page. This is why you will have to optimize your page.

How can you do this? Firstly, think like your visitors. Think that you are a visitor...

Visit other sites dedicated to the same subject than yours in order to give you ideas on how to improve your website and how they generate more income.

Each page of your site must contain menu and navigation links related to the subject covered in each pages. The links must catch your visitors eyes in order to encourage them to click on these page links. A great way to capture your visitors attention is by giving them some gift. The word "free" is a magic word!

Another way to optimize your site is by tracking the clicks on your Adsense links: test two or three different Adsense blocks (yes, the master word is "testing") ; when you know which one is the most profitable block, include it on your entire website.

Adsense is the easiest way to earn money but that does not mean that you have to be passive: it is necessary to be creative.