The Battle of the Brands: Coach VS. Louis Vuitton

By Danruo Wang, published Aug 21, 2007
Published Content: 3  Total Views: 661  Favorited By: 0 CPs
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Walk down any street and you'll see teenage girls, Mom's of five, or basically anybody clutch or carry big and small sizes of rotated "c's" or rows of LV's. Both delcare the owner's knowledge of fashion but really, in the "battle of the bags", which one is really better?

The Nationality

Coach is American and Louis Vuitton, obviously if you can pronounce it correctly, is French. For hundred of years the Europeans have wowed their citizens and critics with great fashions and fashionable innovations. Burberry, Louis Vuitton, and Chanel have started almost or over one hundred years ago and still continue ot live up to their brand name and display European sophistication.

Then we have the Americans. We've been name-called since the day we divorced ourselves from the "Empire Which The Sun Never Sets On". Silly, pigs, tacky, manner-less, and if you move more south, you'll become a redneck. But one thing about Americans is that after our bitter separation from Europe, we did pretty good. Aren't we now a superpower, at least politcally-wise? So why can't we, after all we were once Europeans, design something that the rest of the world would put in the league of those chic Europeans?

While comparing bags from both designers I like Coach. Coach is very smart with colors, shapes, and especially the moods of Americans. We're more spontaneous, diverse, and basically more care-free and it definitely shows in the designs of Coach. Their "classic" bags are usually of the khaki/milk chocolate brownish color but in recent seasons they've been bursting into Life with color. I'd say it's more on the cuter side of designing and probably the closest Coach will ever reach, for now that is.

On the other hand Louis Vuitton is mostly dark-chocolate brown with a more yellower shade of brown monogramed LVs [they have a colored-edition but that's a definite faux-pas for me]. On any first look you'd see Louis Vuitton is so much formal, much more sophisticated.

Comments
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Don't "small look" Coach? I've had my LV bags for years; they are designed to last forever and are well worth the price for a classic, timeless look. A huge problem with the market for both brands is the flood of Chinese imports which enter the country and are labeled as "authentic". Luckily, it appears that the U.S. is stemming the flow of these cheap knock-offs, seizing thousands of 'replica' bags being sold as authentic each year, as well as fining and suspending the vendor's business permits. It all comes down to a matter of taste, though.

Posted on 10/04/2007 at 10:10:00 AM

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