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Simpsons Propel Burger King to Most Popular Website in July

Other Industries with High Numbers of Visitors Were Movie Websites, Vacation Resources, and Job Hunting Resources

By Newshound, published Aug 18, 2007
Published Content: 986  Total Views: 627,701  Favorited By: 15 CPs
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The internet is a form of media with resources on every subject imaginable. It's always interesting to find out what types of websites that the visitors to this immense resource visit the most though. ComScore, Inc. has announced their findings on this specific subject in a recent press release. The study which reveals the most popular websites for the month of July found certain categories controlled the visitors in July. These categories were movies, travel, and job searching.

The website with the biggest gain in the percentage of visitors for July was Burger King's website. The press release credits the release of The Simpsons Movie as a large factor in this increase in traffic. Burger King along with The Simpsons Movie were marketing partners in the movie, and it has paid off for Burger King. In July they had 4.2 million visitors to their website. This was an increase of an astounding 774 percent over June's visitor total. Movies didn't just help Burger King's website though.

The success of several movie releases in July drove web traffic to movie related websites as well. The more popular movie releases of the month included Transformers and Harry Potter And The Order Of The Phoenix along with The Simpsons Movie. These releases drove visitors to move related websites including moviefone.com, fandango.com and movietickets.com. The movie industry websites as a whole saw a 12% increase according to the study in the press release. Moviefone had the most visitors among the three websites in July with 13.7 million of them, Fandango.com had 10.2 million visitors, and Movie tickets.com has 6.7 million visitors, which was an increase over June of 107 percent for that website.

Simpsons Propel Burger King to Most Popular Website in July

Homer in Burger King commercial.

Credit: Burger King

Copyright: Burger King

Takeaways
  • Burger King had the most visited website in July, with the help of The Simpsons Movie
  • Movie industry websites also saw high visitor levels due to popular movie releases in July
  • Other industries seeing large number of visitors were vacation and job hunting websites.
Comments
Comments 1 - 4 of 4
 
 
nice article. i love the simpsons ive been watching it since forever and i think family guy is funnier then the simpsons because i like the concept of the flashback that the characters have.

Posted on 08/22/2007 at 12:08:00 PM

 
Nice stuff here!!

Posted on 08/21/2007 at 10:08:00 PM

 
Does it matter who is funnier? I just want to know when Burger King and Jack-in-the-Box will make a movie together. Maybe they can get Chick-fil-A in on the act with all of those cows. Gary Larsen could write the script.

Posted on 08/20/2007 at 11:08:00 PM

 
But are The Simpsons funnier than Family Guy? Hmmm: http://www.associatedcontent.com/article/345040/family_guy_vs_the_simpsons_which_animated.html

Posted on 08/19/2007 at 3:08:00 PM

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