Boeing 787 Verses a 380-Beauty and the Beast

The battle in the skies and to win the hearts of consumers is on between Airbuses 380 and Boeing’s 787. The competition has been fierce with both carriers touting victory. Though the battle between these two giants is far from over, it has acted as a catalyst for both carriers reenergizing the competition. The excitement of the competition is palatable between the two. Airbus is ecstatic to find itself well in contention for dominance in passenger travel and Boeing seems to have gotten a second lease on life, displaying a vibrancy that appears to have been absent from it’s marketing for years. Airbus preemptive strike with the A380 was heralded with great fanfare in Europe. It was seen as a victory for Europe and in particular the European Union. European Governments heavily subsidized the venture. Further Boeing has been recognized as a force to be reckoned with, by garnering support internationally as well.

Many speculated that Boeing might as a result of the move, bow out of contention for the global passenger market, but that assessment was seriously flawed as Boeing rallied the troops and went on the offensive. Boeing and Airbus have bet the company fortune on their separate visions of the future of aviation. Boeing has cast dispersions on the concept of the super airline, categorically stating that it is impractical and costly to build such massive planes. Airbus on the other hand is eager to dethrone Boeing as the leader in larger passenger planes and emphatically believes that the Super airplane in the future of air travel. At one point the two manufactures had even discussed a collaborative venture on a super airplane such as the Airbus, but this feel through when Boeing decided that the project was too costly for the benefits it could supply and consequentially backed out of the negotiations. Now a line has been drawn in the sand, though Boeing itself has admitted that it would be prepared to build a 380 like plane should the market demand it.