Report: Annoying Advertising Alienates Consumers

According to a recent telephone survey conducted by Streetblimps Inc., which is a full service outdoor marketing company, offensive and annoying advertising alienates customers. It was reported that 86% of Americans are less likely to purchase a product if they find that the advertising of the product offends them. However, 70% stated that annoying ads are ads that they remember. The Opinion Research Corporation implemented the telephone survey which was conducted during August 2007 where 1,000 Americans, ages 18 and older were interviewed.

Doug Frantin, the founder of Streetblimps, said that there is a "fine line" between ads that are annoying and offensive to ads that are memorable.

According to Streetblimps, ethnicity, location, age and income were not factors in the responses of those who took part in the survey.

Seven percent of the survey respondents stated that they were slightly more likely to purchase a product if the ad was annoying, 4% were somewhat more likely to purchase and 11% were most likely to purchase the product.

A greater portion of those less likely to purchase a product if they found it annoying were approximately 50% in total. 86% of the sample surveyed, reported that they were less likely to purchase the product and 29% were slightly less likely to purchase the product.

Of those who were more likely to purchase the product because the ad was memorable, 70% said they were more likely to remember the product, 23% were less likely 6% were neither more or less likely and one percent were unsure if they'd remember the product.

Streeblimps, Inc. was founded in 1987. They are a full service firm that manages marketing campaigns from design and printing to final output.
Streeblimps, Inc.'s portfolio includes guerilla marketing campaigns, nightlife marketing and street teams with custom built marketing approaches that include branding awareness for each of its advertisers. Their ads are mobile billboards such as vehicle wraps, door hangers, street decals, and segways. Their Nightlife Marketing includes posters, projection media street team events and T-Shirt giveaways.