The "Real Truth" About Car Sales People

I am a retired business owner and now sell cars for a living. I have been doing so since 1998. Just like many of you, I have read numerous articles on ways to beat the car sales person. As I read the articles from people who declare themselves to be former car sales people, all I can honestly do is laugh at their verbiage. Just by reading their articles, I can figure out that they tried to make it a career, and for whatever the reason, they simply didn't make it. The day of the fast talking sales person is over! Just like modern day society with all of its technology, the present day car sales person has progressed too. Before I go any further, I am only speaking of dealerships and not a used car lot, by that I mean, what we (car sales people) refer to as a dirt lot. Just like in any job, car sales people have to be trained. Yes, we do learn ways to make the sale, but more so, trained in the product knowledge. Hours upon hours is spent studying our product! For many of us, we have to take test after test to be certified by the manufacturer in order to sell the product.

What many of these so-called "experts" failed to mention was the simple fact that in 2006, auto manufacturers reduced the MSRP. Manufacturers Suggested Retail Price. By doing so, many of the manufacturers who offer rebates, also lowered the amount on a rebate while the actual cost of the vehicle remained the same. There will soon be a time that the word "rebate" will no longer play a part in the automotive industry. On behalf of most car sales people, we wish that day were already here.