This Means War! Sub Sandwich Chains Battle Ahead in Madison, Wisconsin

Run a search on the city of Madison, Wisconsin for restaurants and you’ll find that Madison reportedly has the most restaurants per capita. Not only does this benefit the hungry consumer, but restaurants can thrive in a competitive, well-populated, and diverse food industry. The many locations include State Street, King Street, Monroe, Street for specialty and individually-owned restaurants. Here you’ll find an assortment of unique and distinct menus, most of which are drawn from larger cities comparable to Chicago and Milwaukee. Since the downtown business district relies heavily on lunch options in the area, it’s easy to see the downtown restaurants’ popularity and eagerness to deliver on excellence.

Drive approximately 10 minutes outside of the city center, and you begin to notice the increased number of chains, cafes, and smaller franchises populating strip malls and drive- thrus. Suburbs of Madison further increase this pattern, as locally owned and national chains dominate these markets. The sandwich industry in Madison is booming; the key players are currently battling head-to-head with franchises opening all over the city, and a few privately owned companies opening additional locations. Why the business sprouting for the sub sandwich?

Submarine sandwiches are one of America’s favorite lunch options. They are quick to prepare, have multiple variations and choices, can be toasted or eaten cold, and provide a nice balance of meats, cheeses, vegetables, and bread. They are simple. We love that. They are nutritious when the right ingredients are combined; we value our health. They are easy to eat; who turns down a well-prepared, packaged sandwich with all the fixin’s and a napkin on a busy work day? With the majority of Madison’s population inside an office or building from the hours of 8-5, the sub sandwich is a top choice.