Beyond Mixing Drinks - A Guide to Bartending Success

You've gone to school and now you're a mixologist. It's time to become a Master Bartender.

Tip: Customer service is job one

Patrons of your bar expect to feel like they are the only ones there, even when they're not. You should greet each customer kindly with a smile on your face. I know when you're slammed it may be a daunting task but it's a must.

Tip: Bar owner's hire bartenders with a following

Work on you memory skills. Knowing your regulars name is good business. Knowing their name and what they drink--you better buy another tip jar. By learning who they are, what they do, and what they like you will develop a following (a customer base that will follow you to another bar). However, don't just cater to the 'clicks' (regulars), new faces can become followers too.

Another thought, people are impressed by servers who don't have to write orders down to remember them and get it right.

Tip: Multitask

Keep your eye on drink levels and keep your ears open. You should be able to carry on a conversation, make a Long Island Ice Tea, and answer a beer call at the same time.

Plus, you must always maintain your bar. Dirty bars drive business right out the door. Be sure to zone areas that are vacated as soon as possible to make room for the next body. Keep a wet bar rag handy for spot cleaning and, nasty as it is, dump ashtrays often.

Tip: Make your register ring

Up sell often. If a customer asks for a bourbon and coke, ask them if they want Jack or Jim (if those are on your well then go for Maker's Mark). Not only will you make money for the bar, you'll make money for yourself. The owner and/or manager will take notice. The higher your numbers, the more likely you are to get a better shift, promoted, or a raise.

Tip: Market your bar

You can improve your following and increase business if you network. On your days off go to other bars and market yourself. Meet the patrons and pass out business cards with your name, bar, and your picture if your so inclined. Be sure there are directions or a map on the back.

Tip: Sex sells

Don't be afraid to show a little skin.

Tip: Don't be just another pretty face