50 Million Americans Defined as "Fit Consumers"

According to a new report released by market researcher, Packaged Facts, there are almost 50 million Americans who fall into the demographic category of "Fit Consumer". Plus, they've got the household income to back up their action-packed lifestyles---a collective $2.2 trillion. The new report, Fit Consumers in the U.S.: Tapping into the Active Lifestyles of Sports and Fitness Participants predicts that number will exceed $3 trillion by 2011.

As defined by the report, a "Fit Consumer" is someone who exercises at least three times per week and participates in one sport activity as often as they can get a chance to do so. The categories are further expanded based on criteria and a person may be considered to be a "Extreme Fit Consumer" or a "Wannabe Fit Consumer". This demographical representation identifies a quick-growing number of the American population. They are not only ideal targets for marketing services linked to their active lifestyles, such as, health clubs, fitness equipment, nutritional products, but they also tend to spend much of their hard-earned cash on travel, cars, financial products, and pampering.

Fit Consumers in the U.S.: Tapping into the Active Lifestyles of Sports and Fitness Participants is a comprehensive analysis of the basic values, diet and health, sports and leisure activities as well as the media trends and other key elements that influence or are influenced by this growing segment. It gives and accurate representation of a consumer who is smart, unafraid of risk, and adventurous but knows how to use their hard-earned money wisely. People who work hard, work harder still, but know how to play even harder. It is inclusive of both current and developing consumer fitness trends as well as consumer behaviors and attitudes. The report offers an extensive demographic profile for this market and tips on how to market to this fast-growing segment of the population.