Textalyser: Free, Helpful Internet Tool for Keyword Density

When you’re writing content for the Internet, different rules will apply than those that apply to writing for print publications. If you’re a web writer, and you’re writing for profit (and not for a retail site), it is most likely that the revenue generated by the site that you are writing for is produced by on-line advertising. The powers that pay are looking for you to generate traffic to the site so that they can make their income, and thereby pay you yours. Keyword density is your literary call girl. Textalyser wants to be your madam.

For many, keyword density is a real burr in the saddle. Most writers find that repeating words and phrases (like keyword density… that’s keyword density) interrupts the flow of the piece and strangles creativity. None-the-less, if no one finds the piece they have written, there will be no page views, let alone CTRs (click through rates- the mathematical equation that determines how often readers of a particular site click on through to the advertisers links), which make the piece valuable to the advertisers.

So, how does one determine whether or not they’ve written a piece with a solid keyword density? Doing the math is extremely time consuming and tedious, and if you’re anything like me, confusing. There is a site that I have found to be extremely helpful in determining keyword density: Textalyser.

Textalyser (that’s textalyser … textalyser) is a free website that allows users to copy and paste their content into a field on the site and with the press of a button, analyzes the keyword density of the piece. Textalyser allows you to set several parameters for your analysis, including minimum characters per word (defaulted at “3”, which ignores words like “a” and “an” in the analysis), special word to analyze, if you’re just wanting to hone in on a particular word of phrase, and the ability to ask it to ignore numbers. These are just a few of the keyword density special-use indicators that Textalyser allows users to control.