Mystery Shopping in Chain Stores
By Crystal Paine, published Jun 05, 2006
Published Content: 54 Total Views: 13,325 Favorited By: 12 CPs
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You've seen the ads in your mailbox, your e-mail inbox, or in a magazine. They promise to pay you for shopping at the mall and dining at your favorite restaurant. While the way it is portrayed in many of these advertisements is a bit extreme (most mystery shoppers do not get paid to go on a cruise every other week), mystery shopping is a very legitimate and viable source of extra or even full-time income.
I first heard of mystery shopping from a friend who had recently discovered it herself. I'll admit to being a bit skeptical. But, after doing more research and discussing it with her, my husband and I decided I could sign up to a few companies and try my hand at a few jobs. Before long, I had signed up with almost 150 companies and had a nice steady stream of job offers!
For those who are unsure what mystery shopping is (also known as "secret shopping"), mystery shopping is basically where an individual is contracted by a mystery shopping company to pose as a regular customer and evaluate customer service. Most all restaurant and store chains are regularly mystery shopped. For instance, every single McDonalds all over the country is mystery shopped every month. Airlines, salons, hotels, cruises, sports events, theatres, etc. are also routinely mystery shopped, but these shops are usually only offered to mystery shoppers who have experience.
There are at least 200 mystery shopping companies who are hired by the restaurant and store chains to evaluate their customer service. To become a mystery shopper, you apply with these companies and then are notified if they have jobs available.
There are obviously more jobs available if you live near a larger metropolis, but there are plenty of jobs available in smaller areas... often these are the ones the companies have a harder time filling.
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- Designing an Effective Customer Service Department for Your Business
- Customer Service in Today's Society
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- How to Be Successful with Mystery Shopping
- Mystery Shopping: Pitfalls to Avoid when Starting Out
- Customer Service & Best Buy
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