Promotional Gift Products Buyer's Tips

The challenge here is to narrow your choices down to just a few because there are so many different types of promotional gifts to chose from. Depending on the size of your logo or message, anything can be suitable to use as a promotional gift item. Just be sure you chose something your target market finds specifically useful to their interest. Lets take a look at the plus and minuses of a few broad categories.

Food Gifts - Could include gums, candy, fruit baskets, coffee and many more.

Plus: These items are appreciated by a wide group of people and can be found in a wide range of prices. Therefore, you have the potential to please the masses in a very budget conscious manner.

Minus: Perishable risk. This limits the duration of your advertisement, as you must distribute these items within their mandated shelf life. Also, some people have certain food allergens.

Utility Gifts - Tote bags, pencils, coffee mugs, calendars, etc.

Plus: Staying power for your brand. These promotional gifts have fairly lengthy life spans so your message will be in the users mind over a period of time. Giving your offer a better chance to be presented multiple times without being perceived as pushy, yet being on the spot when a need arises. Everyone uses these items.

Minus: Potential of being shared with others aside from the decision maker. Thus being used outside your target audience.

Office Gifts - Picture frames, adhesive notes, USB flash drives, things which have a major probability of being for a specific use at the office.

Plus: There are many promotional gift products in this category that are very cost effective. Many cost less than one dollar. These items will be taken into your customers' office space. Exactly where you want your message and brand name to be as often as possible - in your customers' decision-making environment.

Minus: Takes extra effort to stand out with these items when shooting low-end because this category is very popular among marketers. The high-end items in this category can be very expensive.