Business Gift Giving

Gifts for the Business Man on Father's Day

It’s that time of year when thoughts turn to gift giving for the Father's Day. Or, if your dad or associate works in the business world, it is called ..”executive/business gift giving.”  This holiday is coming up fast and we want to show our appreciation appropriately.

Business gift giving has been an aspect of doing business for centuries. Sources show that there has been an increase in business gift giving due to the fact that more business people are appreciative of the tradition’s value than ever before. It is a way to improve relationships, acknowledge excellence, and impart a sense of connection, if it is done properly. If it is done properly is an important point. This is where gift giving etiquette comes into play. Common sense rules.

Some of this is very plain to see, but will be mentioned here anyways. First of all, always wrap your gift. One not wrapped can convey a sense of carelessness. 

Secondly, try to avoid having your company name noticeably displayed on the gift you are giving since this is can be viewed as commercialism and is not appreciated during this season. Do be sure, however, to include your name on the gift card. You will be favorably remembered this way. Also, steer away from overly expensive gifts since they can either make the recipient uncomfortable or be viewed as a form of bribery. However, if your business associate is a multi-million dollar athlete, this writer is not sure what an overly expensive gift would be.

Various points to remember in the gift giving process include the following areas: 

• Budget. Determine how much you can spend and divide this by the number of people you are interested in giving to. This will give you an idea of how much to spend per gift.

• Objective. What are you expecting to accomplish or achieve with your gift? Be it practical, emotional, or simply to leave a lasting impression...decide what’s important to you.

• Presentation. Just a little flair will give the sentiment of sincerity.