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Self-Publishing with a Print-on-Demand Company

Publishing with LuLu.com And Marketing

By Shamontiel, published Jul 21, 2006
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Before you, the writer decides to self-publish, I strongly urge you to research the difference between a vanity press and a print-on-demand company.  With vanity presses, you pay a fee immediately before your publication can be printed, and generally, you would have to offer a minimum of 1,000 copies.  Many writers, if not successful marketers, will end up with boxes of books in their garage. The best way to self-publish is to go with a print-on-demand (POD) company such as LuLu.com, which gives you the opportunity to design your book and make it saleable, without putting down any money.  Although I strongly suggest the writer buy a proof copy before letting others buy their work, this is a better economical decision.  The pros of publishing with LuLu are that you, the writer, are entitled to 80% of your profits, have full control of content, cover, marketing audience, title, store distribution, editing, and design. When creating a book on LuLu, it is the most significant (next to actual content and editing). Simple things like where the page number should go, where the headings should be placed, how the copyright page should look, etc., are all decisions made for designing a book. In this article, four topics are discussed: design layout for a saleable book, information on getting your book sold to Barnes & Noble as well as Border's, and a step-by-step process of publishing with a print-on-demand company, LuLu.com. 

~  Essential Parts of a Book Include:


Self-Publishing with a Print-on-Demand Company

LuLu

Credit: LuLu

Copyright: LuLu

Takeaways
  • No bookstore will buy your book without the purchase of an ISBN.
  • In order for your book to be put into Ingram's database, the pages must be in multiples of four.
  • Evan J. Hunt is a popular cover artist, who can be contacted at www.myspace.com/haharadio.
Did You Know?
The Easy Guide to publishing with LuLu was initially a usability test created for a graduate course, and 5 out of 7 users found the directions and recommendations necessary to understand self-publishing.
Comments
Showing Comments 1 - 7 of 7
 
 
Here is the link to the Publishers Weekly article about LuLu: http://www.publishersweekly.com/article/CA6465530.html.

Posted on 04/09/2008 at 7:04:20 PM

 
As of 4/9/2008, I strongly disagree with this statement: "The best way to self-publish is to go with a print-on-demand (POD) company such as LuLu.com, which gives you the opportunity to design your book and make it saleable, without putting down any money." As a featured author on Blog Talk Radio's Black Author Network, I listened to various marketing execs, authors, and publishers talk about the pitfalls of LuLu. Authors were advised to get a copy of Dan Poynter's book "Self-Publishing Manual." After reading through quite a bit of valuable information, I'd strongly suggest anyone who is interested in self-publishing to check this read out. LuLu's owner said they "publish bad books" and their goal is to sell 100 books to authors instead of customers. LuLu is in the business of making money from authors who don't expect to sell. Had I know then what I know now, I'd have never worked with LuLu.

Posted on 04/09/2008 at 7:04:29 PM

 
Helpful information.

Posted on 11/15/2007 at 2:11:00 AM

 
Tsu Dho Nimh, Name one vanity press that doesn't charge money up front. I have been jampacked with vanity presses who refused to go under 1,000 copies and the money amounts aren't small.

Posted on 09/24/2006 at 10:09:00 AM

 
A vanity press is not necessarily one that charges money up front for lots of copies: if the press owns the right to publish, and the press gets most of its money from authors buying their own books ... it's a Vanity Press. Print on Demand presses can be "vanity press" too.

Posted on 09/09/2006 at 7:09:00 AM

 
Lolaness, I'm glad you liked this article.

Posted on 08/25/2006 at 9:08:00 PM

 
Lulu is fantastic, imho - good article, thanks for sharing with us! :)

Posted on 08/04/2006 at 10:08:00 AM

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