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Ten Words That Will Encourage Customers to Buy Your Product

By uMoov Media, published Sep 14, 2007
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Let's face it, in today's market words sell! No matter how flashy your advertisement is if you don't have the right words to encourage your customers to buy your product then you will never make a sale. I have compiled a list of ten words that will help encourage your customers to buy your product. This list is geared more towards people in the internet marketing profession but these words can also be used in advertisements for any type of product that you may be selling.

1. Discount or Sale

People are always looking for a bargain so why not give them one? You can run a discount or sale for just about any reason. The most notable internet marketing promotion is the "early bird special" discount where the product is only available at the special listed price for so many hours after the product launches. You can also use percentage offers, rebates, and one time only sales.

2. Easy or Simple

People don't like things that are complicated. Making the ordering process as easy and as simple as possible will almost guarantee you many customers. People also want easy instructions on how to use your product. Concise and precise instructions are in high demand even with complicated products. Another area that needs to be easy and simple is payment terms. If your product is a high dollar item consider giving your customers and easy payment plan where they can pay for it over time.

3. Fast

People value their time more than money. When they order something they want it fast. If your product is designed to remedy a need then people will also want fast results. Products that claim "fast results" are sold more frequently than those that advertise "results over time". Just as the ordering process must be easy and simple it must also be fast. Make your ordering process convenient, quick, and fast.

4. Free

People want things that are free! Offering free incentives with your product will bring you more customers. Free accessories, free books, and free services are just a sample of the types of things you can give away for free to your customers when the purchase your product.

5. Guaranteed

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