Do-It-Yourself PR - Sell Yourself!

There is a newspaper cartoon that is making fun of the dilemma of naming a baby - because the parents want it to "google" well. Actually, my name googles quite well - as long as you don't think I am an absolute genius and the UCLA professor of obscure Native Americans is me, too...I am an actress and musician - so this is my life's blood. I have to be findable! So I put myself on all the free sites that come up on craigslist and elsewhere, as well as my main resume on nowcasting.com. I have to confess that for a long time I was the pure artiste, the sort that feels that if you "build a better mousetrap" they will come...ha! Nope. Here I was sitting with the mousetrap and no one knew I even had it. I did lovely performances that no one knew were there...I think you get the picture. Not being able to hire a publicist I set off to find out how to do some of that myself. It started with free seminars given by the Open Festival in L.A., as how to write releases and get the word out.