How Creating Optimized Blog Posts Increases Link Popularity and SEO

Blogs have become commonplace. Everyone seems to have one, and while the majority of blogs are more akin to rambling diaries chronicling

some unknown person's daily life, they can have a much more serious use from an Internet marketing point of view.

The search engines like Blogs. Not because there is something intrinsic about a blog that they like, but simply because they are already highly

SEO'd and can so easily be further optimized through the use of a variety of plugins. This means that the search engines will visit a

properly maintained blog regularly. It also means that any links the search engines find on the blog will be noted and visited too.

There are varying opinions about how regularly a blog should be posted to. It is generally agreed though that more than once a day is too

often. Some even think that once a week is enough. It is probably wise,therefore, to post to your blog no more than two or three times a week.

However, you should probably not post every Monday, Thursday and Saturday at 3pm, for example. Vary your posting days and times for a

much more natural effect.

Creating optimized blog posts to increase link popularity and SEO qualities is relatively easy. You first need to find a number of

relevant keyword phrases to target. These will be keyword phrases that relate to your web site. Using relevant keyword phrases as anchor text

in blog posts that point to the web site you wish to promote is highly effective and used by many people to create a funnel of back links, all

pointing to the various pages of the promoted web site.

You need to use relevant anchor text in your blog posts. Say, for example, that you wish to link to a page whose primary keyword phrase

is "copper riveted widgets." You could start off your blog post by saying something like; "There's a lot of interest in copper riveted

widgets these days." The words, "copper riveted widgets," would be a hyperlink to the web site page that uses that phrase as its primary

keyword. This strategy goes a long way towards providing excellent link popularity for your web site.