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Interviewing Taysha Smith Valez About the "Hautest" Department Store & Boutique

By Sarah Afshar, published Nov 30, 2007
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Taysha Smith Valez is one of the brightest 25 year olds I have ever talked to. She is not only intelligent and way beyond her years, but she is one of the most down-to-earth people. Recently, Taysha Smith Valez and I had a rather interesting conversation about Bianca's and Suite Tay. Here is what she had to tell me:

Sarah: What made you come up with the Bianca's concept? I would love to know more about the company's origin. What made you come up with the name? Where did the origin of the name come from? Who is Bianca? Tell me a little about Bianca's...

Taysha: I just had too! It was the only way I could control my message, my distribution, my way. Not one department store sells the way I do or how I do. I am 100% Haute. The level of service that we provide and experiences we provide can only be replicated in a boutique like environment. Well until now. I already have a boutique (which is Suite Tay) Bianca's is a department store because it has specialized departments. It is basically the hautest department store on earth.

We cater to young Affluents. Bianca's is the new luxury. We are human and we all have different needs and experience so many different things, Bianca's possesses a huge part of what we need, as well as, value. Bianca Belleza is so haute it hurts. The website is fairly new and the magalog is new. When the actual department store is offline, and opens it's doors, it will make history. The huge difference between us and the others is that we only provide "haute". There is no ready-to wear anything, not even cosmetics. We have poured much value and pieced together everything. We only offer made -to-measure, personalized, and bespoke brands. Very Haute!

Taysha Smith Valez
Date of Interview: September 4, 2007
Did You Know?
Bianca's is short for Bianca Belleza.
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WOW now Bianca's is considered the entry level haute dept store. Taysha has several other stores and Biancas is far from the hautest in her portfolio.

Posted on 05/01/2008 at 6:05:11 PM

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