Everyone's Favorite Hero, Master Chief, Prepares for Marquee Appearances on Spike TV, SCI FI Channel and Comedy Central

Spike TV, SCI FI Channel and Comedy Central are giving millions of "Halo" fans a reason to Believe with an exciting and unprecedented look at the most anticipated game in history, "Halo 3", before its release on Sept. 25. On track to be the biggest day in entertainment history, "Halo 3" is gearing up for exclusive and dedicated programming across a variety of cable networks.

This groundbreaking four-day effort kicks off on Comedy Central, Saturday, Sept. 22, with celebrity-filled coverage from the exclusive "Halo 3" party in Las Vegas, and the unveiling of the Master Chief Madame Tussaude's Wax Museum figure, during the 2007 MTV Video Music Awards weekend. Not to be outdone, on Sept. 24, Spike TV's "Game Head" will host a live feed from the "Halo 3" marquee launch event at New York City's flagship Best Buy store, where scores of fans, celebrities and professional athletes will be on hand to celebrate the launch. The network's coverage will go well into the night with a full-length program titled "Halo 3: Launched!" following the live 'midnight madness" coverage on Tuesday, Sept. 25. Continuing Master Chief's programming appearances, on Sept. 25, "Halo" Nation will dare to put down their Xbox 360 controllers and tune into "Halo 3: Sci vs. Fi" on the SCI FI Channel, which dives deep into the dynamics of creating the renowned "Halo" storyline.

Spike TV

Starting at 9 p.m. EST on Monday, Sept. 24, Spike TV's, "Game Head," will broadcast live from the "Halo 3" marquee launch event in New York City (Best Buy, 529 5th Ave) highlighting the festivities that are taking place as the world prepares for the clock to strike midnight. Following the build-up, "Halo 3: Launched!" will showcase the immense movement in society known as "Halo Nation" with super-fans, celebrities, and the everyday gamer sharing testimonials on how Halo has changed their lives. The program will also give fans VIP access to an astounding array of additional "Halo 3" launch activities, including flash mobs at IMAX theaters, and a special performance by Linkin Park at a party held in the game's honor during the 2007 MTV Video Music Awards in Las Vegas.