Advertising Your Real Estate Business on Television

Most people think that television advertising is horrendously expensive, and for cable this might be true. But for your local stations, a television advertisement may be less expensive than a newspaper ad in a big city newspaper. No joke! This can really boost your real estate business and get qualified buyers without even trying.

Advertising on television for your real estate business requires two separate steps. The first is to find a company to create your commercial, and the second is to choose the station on which you’d like to buy airtime.

For the first step, I always recommend the ever-popular Commercial Creator. They have packages starting at $199.00, and they create the entire commercial from start to finish. This includes background music, voice-overs, mattes, photos, videos, titles, zooms and pans. The most expensive package they offer is $599.00, which is surprisingly low for what you receive in return.

When you decide to create a television commercial, remember that simple is always better. You don’t need flashy graphics or lots of movement; all you really need is a tasteful display of your real estate business. Using colorful pictures and good sales copy, you can make an entire commercial for less than five hundred bucks!

Creating the commercial is fairly easy because Commercial Creator (or whichever venue you choose) will do most of the work for you. They can take all of your information and put it together so that it is professional and tasteful.

The most important things to remember about television advertising are:

· Longer is not necessarily better. A quick, 30-second commercial will gain just as much response as a 60-second commercial, and you’ll be able to play it more often for less money. 

· Pictures should be clearly focused. There is nothing worse or more annoying for viewers than pictures that are poorly focused or irrelevant. Spend the money to hire a professional photographer to create pleasing and germane pictures.