Business Tips: Sample E-business Strategic Plan

Executive Summary

The Paw Print is a small, local pet store that is located in Lower Burrell, PA. The Paw Print carries a wide range of small pets, pet food, pet toys, and has a thriving pet grooming service. They have been open under different management for approximately 15 years. They have been open under the current management for almost two years now. They are the only pet shop within approximately 15 miles of Lower Burrell with PetLand and another national chain store being the closest. Paw Print would like to extend its offerings to the area by expanding its brick and mortar store into the e-business arena. By expanding its brick and mortar store into the e-business arena, the Paw Print will generate approximately 20% more revenue per year.

In order to achieve this goal, the Paw Print must implement several long-term strategies that will guide them to the full benefits of the e-business world. First, they must add technology to their store. Currently, the Paw Print uses ledger books instead of accounting and inventory software. This strategic plan requires that they implement QuickBooks Pro within two months of the plan being accepted in order to track inventory and accounting electronically. While this is being completed, the Paw Print will have a web design service create a static web site that they can start to publicize. After the static site is in place and the inventory is in electronic format, the web site designers will start to implement more interactive features on the web site.

Once the strategic plan is fully implemented, the Paw Print can expect to break even on their investment in approximately four months time. This figure is based on approximately 20% increase in revenues per month, about $4,000, weighed against an initial investment of $14,000.

The greatest risk to the Paw Print comes in the form of hackers and other malicious users. In order to mitigate this risk, the Paw Print will outsource the web-hosting portion of its e-business. The hosting company will have the expertise to configure the systems correctly and maintain security patches, etc for the Paw Print.

Paw Print Strategic Plan