Should You Buy Web Site Traffic?

The Pros and Cons of Paid-For Web Traffic

Jumping on the blog band wagon now, as millions of Internet users are still just now learning the value of Internet marketing, is a wise business decision. But many over-zealous bloggers go to extremes to be seen and heard. And so they purchase Web site traffic.

Lo-and-behold, their site meters light up like Wall Street ticker tapes. And bloggers check their site stats as often as day-traders check the Dow. It’s the same hype that addicts gamblers and alcoholics to their little vices, the more they indulge, the more they want. But don’t let the numbers fool you. Purchasing traffic has its plusses and minuses.

Driving traffic to your site is a must and there are legitimate and targeted ways of doing so. And if you keep in mind that a professional blog presence is an ideal way to market, brand, and position long-term business relationships, then you must consider paid-for traffic as a means that can work against your marketing ends as much as it can work for you.

Advertising Profits
Monetizing a site is often an important goal for bloggers. The truth is, you can make money with advertising links and online stores. In some cases, you can make an excellent income from a well-designed online presence. There are bloggers generating substantial profits with Google’s Adsense and other advertising companies.

Many bloggers rely on Adsense as a second income stream for their efforts. This is a totally viable option. But what differentiates a second-income trickle from an income stream comes down to two things: 1) Substantial content and site depth; 2) Legitimate, well-targeted visitors.

A site that links a hundred pages deep with substantial, relevant content for its viewers will work best. On a site like this, advertising revenue can become the main profit center. For every page view and for every click-through generated by an ad on your site, money is deposited into your account. So, a site that’s 90 to 100 pages of original content with strategically placed ads will make the usual start-up blog and four to five page Web site look like a field mouse in Eagle’s claws - dead meat.