Media Gender Stereotypes: How TV, Movies and More Impact Children

By Amy Shomaker, published Oct 03, 2007
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ABSTRACT

The purpose of this research study is to find if media are influencing children by portraying gender stereotypes in their programming. More specifically, this study focuses on television and movies by holding a content analysis of three popular movie rentals and three popular television shows aimed at children within the ages of eight and 17. Previous research on the subject paralleled the findings of the content analysis which showed reinforcement of gender stereotyping in television and movies. Some limitations of the study include a small research sample, few programs were used, and only one episode was assessed in each television series to find specific character traits such as masculinity and leadership.

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how about adults?

Posted on 10/10/2007 at 8:10:00 AM

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