Tag and Ping: Maximize the Exposure of Your Blog

By Sarah Nichols, published Oct 10, 2007
Published Content: 6  Total Views: 682  Favorited By: 0 CPs
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Sounds like a fun game right? Well, it can be fun and if you want to consider it a game, then sure, but really tagging and pinging are ways to maximize your blog's internet exposure. Once again, this is important for earning money through your blog. You'd benefit greatly by learning this method and putting it into practice. Whether you are a serious business blogger or an entrepreneurial hobby user, marketing your blog is a necessity for success. The more approaches you take to publicizing the more likely your attempts will pay off financially.

In today's market place, blogs are a standard marketing strategy. In order to most effectively use a blog for business purposes, search engines must recognize the blog as often as possible. An excellent way to do so is by pinging your blog every time it is updated. What is pining? It is alerting search engines to the fact that a web page has been updated. Search engines are more likely to display a current, up to date blog over an old, untouched web page.

Many blogging programs immediately ping a blog every time it is updated, but through any system you can make sure to ping your blog yourself. How to ping? Clicking through your tags will be sure to ping your blog. What is a tag? Ultimately they are keywords used to connect blogs within a network. Many blogging systems request that you choose general tags for your blogs such as, "Hobby" or "Dating." More specific tags come from your content.

Let's follow the ping and tag process through Technorati. First how does

Technorati function? It uses Flickr photos, Furl tags, links to blogs with the same keyword tags, and links to particular posts with the same keyword tags. Then it compiles this information and places the organized results on what is known as a "landing page." This is like a table of contents of a book. That landing page is important because it also shows up in search engine results. Not to mention, you are competing with other bloggers for prime position on that landing page so the more you do to promote your blog through pinging and tags the more likely you'll get the top placement.

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