Tag and Ping: Maximize the Exposure of Your Blog
In today's market place, blogs are a standard marketing strategy. In order to most effectively use a blog for business purposes, search engines must recognize the blog as often as possible. An excellent way to do so is by pinging your blog every time it is updated. What is pining? It is alerting search engines to the fact that a web page has been updated. Search engines are more likely to display a current, up to date blog over an old, untouched web page.
Many blogging programs immediately ping a blog every time it is updated, but through any system you can make sure to ping your blog yourself. How to ping? Clicking through your tags will be sure to ping your blog. What is a tag? Ultimately they are keywords used to connect blogs within a network. Many blogging systems request that you choose general tags for your blogs such as, "Hobby" or "Dating." More specific tags come from your content.
Let's follow the ping and tag process through Technorati. First how does
Technorati function? It uses Flickr photos, Furl tags, links to blogs with the same keyword tags, and links to particular posts with the same keyword tags. Then it compiles this information and places the organized results on what is known as a "landing page." This is like a table of contents of a book. That landing page is important because it also shows up in search engine results. Not to mention, you are competing with other bloggers for prime position on that landing page so the more you do to promote your blog through pinging and tags the more likely you'll get the top placement.
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