Why You Should Throw Away Your Old Business Card

Why should you throw away your old, reliable business card? A lackluster business card may be costing your sales.Your business card is one of the most important tools you have for successfully marketing your product or service. Unfortunately, most people don't take full advantage of this highly effective selling tool. Your business card design can sometimes make or break a deal for you. If a prospect sees a poorly designed business card, he or she may assume your product or service is equally inferior. Here are some ideas on how to create a business card that sells:

Always include a photo

A business card needs to have visual impact in order to capture your customer's attention and get him to act. Depending on your product or service, you may want to include a picture of yourself or a photo of your product. If you're selling something highly visual such as jewelry, a photo of one of your products might be most appropriate. If you're selling a service such as a consulting business, a professionally made photo of yourself may be most compelling.

Have your business card printed professionally

Your business card printing is too important to trust to anyone but a professional. Even though you might want to design your business card on a computer, let a professional printer print it out for you. If you buy your cards in quantity, you should be able to get a price that won't break your budget. The impression you create with your professionally created business card will be worth the extra dollars.

Maximize your use of color

If you can afford it, maximize the use of color on your business card. Color has been shown to grab the reader's attention and get them to act. Understand how color affects mood before settling on your final design. For example, red, yellow, and orange together suggests action and high intensity, whereas pale blues and greens are more sedate. Make sure the colors you use are appropriate for your product or service.

Experiment with fonts