The 3 Most Common Mistakes Freelancers Make (& How to Remedy Them)

Recently, I attended a conference given at my local Chamber of Commerce. It was entitled, How to Bring Your Business to the Next Level. The reason I mention it is that the speaker covered several points that tie in with the 3 most common mistakes freelancers make, outlined below.

1. Not Targeting a Market: I call this lack of freelancer focus. Do you drive without a destination? Probably not. Most of us know where we're going when we get in our cars, on the train, on the bus. We have a specific destination in mind.

Because editorial and creative freelancing encompass such broad categories, it can be difficult to focus. Eg, writing. Huh? For what - magazines, e-zines, newspapers, websites, newsletters, brochures, direct mail, etc., etc., etc.

What type of writing for what sector? Legal, medical, technical, scientific, real estate, financial, general (what does that mean?), etc., etc., etc.

What type of client? B2B, B2C.

As you can see, your choices are endless. And, you may be talented enough to write in many sectors. However, you will have a hard time selling this to potential clients, and you will almost always be beaten out for assignments by those who specialize and have the body of work to prove it.

I know this first-hand. I owned Inkwell Editorial, an editorial staffing agency in New York City, from 1996-2004. When I was recruiting for clients, I ALWAYS chose freelancers who had a background in the discipline for the assignment. Why? Because clients demanded it and they made me look good. I mean, when you think about it, why would I choose someone who was a generalist when I had 15 or 20 just as qualified candidates who had years of experience in what I was looking for? It was a no brainer.

That's why I'm adamant that freelancers should specialize. It's not that you can't go outside your speciality, but if you target a specific market, you build your client list that much faster and can service them better. Once you have your bread and butter clients, you can choose a secondary market - if you feel it necessary.