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Avoiding Leaking Your Google Page Rank to the Wrong Sites

By Ryan Shamus, published Oct 17, 2007
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Introduction to PageRank Leak

When it comes to Google Page Rank, there is only so much information that we, as Web masters and bloggers know is absolutely true. A lot of specific details and the ins and outs of Page Rank are still very much part of the Google room of secrets, but that doesn't stop the hoards of hard-charging SEO experts from speculating and making educated guesses. One of these subjects, which most of the time is controversial at best, is the issue of the possibility of your precious Page Rank "leaking" out to sites that you might not necessarily want it to "leak" to.

You see, this is a very debatable and much talked about issue (the leakage), and when I talk about your Page Rank leaking, what I mean is that when your outbound links "leak" out Page Rank to redundant external links which would normally be distributed to your internal pages, so it reduces your sites/blogs overall Page Rank. For some people, this doesn't concern them because they aren't aware of this possibility, but for others that are aware of this leak that can take place, it gives them chills thinking about it. Think about it - it takes some damned hard work, effort, and time to obtain a respectable Page Rank, and when you finally get that magical number assigned, the last thing you want happening is it "leaking" out needlessly. You earned it and you want to keep it, which is very understandable. What you're about to read are general ways to make sure that you aren't a victim of leaking Page Rank, and these tips are something you should get into a habit of anyway with a blog or a website. These tips are meant as a very basic and hassle free outline of how to help combat Page Rank. I'm no SEO expert, and I don't claim to be, but I know that utilizing this knowledge will help you out quite a bit.

Increase Internal Linking

Did You Know?
PageRank leakage can cost you a lot of money and traffic in the long run!
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