Want to Succeed at Writing? You Need a Platform!

When I finished my book, "The Plain Truth about Living in Mexico," I sent queries to a number of publishers. On a lark, I queried McGraw-Hill. To my utter shock and awe, they wanted to look at the completed manuscript. The editor who read the manuscript wrote back and said that he wanted to take it to the final committee for possible publication. This meant that the book passed all the requirements except the final step in which it is determined, in a kind of crystal-ball reckoning, if it will be something that will make them money-the bottom line.

Unfortunately, it did not pass that final step.

The main reason was the financial department thought the subject (expatriation to Mexico) occupied such a small niche that it would not make them money. They told me another reason they rejected the manuscript was that I had no platform.

In non-fiction (and, to an extent fiction), publishers take a hard look at who you are. They want to know why someone would want to buy your book from them. If you've written a book on weight loss, the publisher is going to look at what your qualifications are a selling point for your book. If you are a doctor with a very large practice, the publisher might reason that your education is a selling point. In addition, you have this platform, the medical practice, from which you can promote your book. Though the patients may only number in the hundreds in that doctor's practice, the publisher might gamble that those patients would spread the news about the book to their friends. (Word-of mouth-promotion.)

Another example is the most beloved person (that's a joke) in the entire world, Ann Coulter. This woman has a following she gathered from her TV platform. All those appearances she has made on television earned her a following that will buy all her books no matter what the woman says. Although I am a conservative, let me say this: She pushes it too far most of the time. However, she is a best-selling author and all of her books make the top of the list. She carefully and shrewdly built her platform from which she now has this following who buy her books.