Consumer Shopping Tips for Barbie Girls MP3 Players

Mattel has introduced a new toy under the Barbie name that has become very popular among consumers. It is half toy and half electronics. This item is titled "Barbie Girls" and provides two different uses for young girls. At first glance, one would think that this item is a more futuristic looking Barbie doll. However, Barbie Girls are not dolls at all. They resemble Barbie, but are actually MP3 Players and a means into an online virtual world where girls can create their own lifestyle.

Owners of Barbie Girls MP3 players can connect the device to a computer and play games online. The Barbie Girls website is like Second Life for kids. Young girls can have pets, change fashions, hang out with friends and more. This online world can be very fun as it offers a very suitable way for kids to have fun. Mattel described Barbie Girls as being next-generation fashion dolls and MP3 players all in one. After being the source of numerous toy recalls in 2007, it seems that Mattel has gone back to one of the company's most popular doll to retain its public image.

Barbie has not been as popular for some time given the high demand for Bratz dolls, a very hip competitor in the toy market. The new line of Barbie Girls MP3 players appears to be an attempt to revamp the public reputation of Barbie Doll once again. One key factor that Mattel may be missing out on is the vast difference between electronics and dolls. The basic Barbie is a trendy doll, yet Barbie Girls MP3 Players do not look very fashionable. Therefore, it may be tough for these new toys slash electronics devices to replace the Barbie doll.