Discount Stock Broker, Zecco, Changes Its Free Trade Policy

First, let's start with an overview for the stock market beginner. You, as an investor, want to purchase a share of company XYZ. You must open a special account with a broker that is licensed to purchase and sell shares of stock. Think of a broker as the equivalent to a real estate agent in the housing market. You put your money into a brokerage account, then give order information. It must be stated which company you want to invest in, at what price, and for how many shares in total. There are many different types of brokerage accounts. At one end of the spectrum there are traditional brokerage houses which are where you have a personal financial advisor to assist you in your investing. At the other end are discount brokers which are usually websites where you do not have extra assistance in your decision making. Any time that you make an order to purchase or sell stock, there is a fee to do so which is where many companies generate revenue. With discount brokers, their main purpose to to fulfill stock orders (also known as "trades") at the cheapest price possible.

Zecco, The Original Model
Zecco is one of the newest discount brokers that has opened on the web. I have been with them for several months. Previous, I have not traded stocks with any other broker so I cannot give you comparisons, but I can tell you that my overall experience has been good. There original model was to offer 40 free trades per calendar month and only charge $3.50 per trade after that. They noted that they generated revenue from other areas including advertising and interest on some of their products offered. It was a solid idea and I hoped it would continue to last.