How Blogging is Helpful

Perhaps you have been approached by someone telling you that you need to blog, then again maybe you haven't. Though blogging has been around for almost 10 years, it hit the mainstream about 5 years ago. Either way, you are probably wondering; How can blogging help me? or Why do I need to blog? There are many reasons why you may want to blog even if you don't feel the need or if you don't like writing.

So why should you blog?

The Short Version:

Blogging gets more visitors to your website.

The Long Version:

Blogging really gets more visitors to your website.

Getting more visitors.

So you would like to know how blogging is helpful? Well my friend you have come to the right place. Let me explain: Blogging by definition is writing in a web log. A web log is "A website that displays in chronological order the postings by one or more individuals and usually has links to comments on specific postings"^[1]. That is great but how does blogging help get more visitors to my site?

Well, to get more visitors you need to be in more places. Blogging helps you do that by getting more pages into search engines, like Google™ and Yahoo®. Blogs are normally written using CSS and Web Standards. In other words, blogs decrease the amount of visible code and helps make your content more prominent. This is important because search engines thrive on content, especially relevant content (content is relevant when it is written well and when searchers find what they are looking for). Therefore blogs, by nature, are search engine friendly.

The more relevant content, the better.

I suggest that my clients blog 2 to 3 times per week, but at the very least once per week. Now take the search engine friendly relevant content from one post and multiple it 2 to 3 times per week and you have 104 to 156 entries per year. That is approximately 156 search engine optimized, friendly pages that are able to be submitted into content friendly search engines. If you look around your current website, if you have one, chances are you currently do not have 156 pages and if you do they may not all be search engine optimized friendly pages.