Popular Social Networking Sites: Myspace, Facebook, and Yuwie

20
It's all about page views!

Click! Click! Ka-Ching! Someone is ringing up big change for everyone's online chatting and other socialization, cyber-shopping, and web surfing! What household does not have a working computer, an internet hookup, and skilled users?

Page-views are a prime commodity, a veritable goldmine, in this fast-paced cyber-marketplace! Everybody wants them! Bloggers and marketers alike pay top dollar daily for hits. Google Adsense and similar outfits have made this a true science.

With more than 100 million registered accounts, just imagine the number of page views a marketer might gain from Myspace, the largest social networking platform. Facebook membership includes some 85 percent of U.S. college students, according to TechCrunch.

The newest community, YUWIE, boasts less than 200,000 users (as of fall 2007), but adds thousands daily.

Online Social Networks Are Big Business.

Forbes Magazine estimates (in July 2007) indicate 75 percent of American teens, for example, have constructed and posted personal profiles on social networking sites, such as Myspace or Facebook.

"Estimated ad revenue for 2007 calendar year for Facebook is $125 million, $525 million for MySpace, according to research firm eMarketer. Together, the two account for 72% of all online advertising on social networks," reports Reuters.

Who's Making All That Money?

Tom Anderson, the Myspace figurehead, is everyone's friend. If you have a Myspace account, Tom is your friend. He's the go-to guy for questions and comments. Is Tom a real guy? Is he making money from all those user page-views?

Nope! Actually, Murdoch News Corporation owns Myspace.

Myspace has become the cyber-land of pinups and popups, as users (primarily adolescents) post provocative photos of themselves and each other, and advertisers toss promotional banners and ads everywhere.

Publish