Survey: Americans Trending toward Healthier Eating
Healthier, Greener, More Casual
By Paul Bright, published Oct 24, 2007
Published Content: 274 Total Views: 292,517 Favorited By: 27 CPs
The survey considered 23 million meals, over 1,400 restaurants and 132,000 surveyors. From that population, Zagat was able to conclude that restaurant diners were spending an average of $33.29 for their dinner out. "Prices have remained quite reasonable at the nation's better restaurants, however, diners everywhere are looking for fresh, healthy and sustainably raised options and say that they are willing to pay more for them," said Tim Zagat, Zagat Survey CEO. "Even at fine dining establishments, diners are insisting on casual dress and mien."
Among the restaurants surveyed, 11 restaurants scored 29 out of 30 points for food to include Barrington's in Charlotte, North Carolina; Carlos' in Chicago, Illinois; the French Room in Dallas/Fort Worth; and Bacchanalia in Atlanta.
West Coast residents were willing to pay more for healthier food, according to the survey. 72% of Seattle dwellers and 67% of San Francisco diners didn't mind pushing out extra dough for less-fattening meals out. Overall, the country indicated that 60% of diners were willing to spend more money on greener food, with 55% willing to shell out for organic food.
Nearly two thirds of Americans are also done with Trans fats, supporting a ban of them in restaurants. Continuing with health in mind, Americans also said that 77% of them would eat out less if smoking was allowed in local restaurants, with only 2% willing to eat out more.
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Takeaways
- Americans pay half as much per meal in U.S. cities compared to major world cities
- Two thirds of Americans are willing to pay more for healthier food while dining out
- New Yorkers dine out or have take out at least 7.5 meals per week
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Posted on 10/24/2007 at 4:10:00 PM