Social Networking Sites are Creating Amateur Celebrities

The Democratization of Celebrity

By Paradigm, published Oct 31, 2007
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A slow but steady stream of criticism to the MySpace, Friendster, Cobrasnake set appeared from the onset of when these social networking sites and sites devoted to raising ordinary people to the status of celebrity popped up.

For as much as people were fascinated with the idea that an ordinary person's picture could be seen from anywhere on the world via the Internet, an emerging group of people have continued to argue that the Internet has led to the downfall of culture as more people hail the likes of individuals who have not necessarily done much of anything (other than boast maybe 1 million and counting MySpace friends or had their pictures snapped in various L.A. hot spots) to gain their celebrity.

So, when Cory Kennedy, the 17-year-old high school senior, was featured on the cover of Nylon magazine's October issue it may have been enough to ponder in what direction the Internet is taking us.

After all, Kennedy became famous for her blog about her life and pictures posted by Mark the Cobrasnake who takes pictures of people at Los Angeles clubs. She's hailed as "stylish" and a "fashionista" quite possibly more so because people can't quite make out the jumbled mix of layers she is often wearing. And so instead of looking at her as dressing like some bag lady, she's viewed as avant garde. And her jaded cynicism about how she can't wait to get out of high school (because she doesn't fit in) so that she can go to college and get on with "my adult life" (as she told Nylon) just seems so regular that it baffles anyone asking what's so great about her.

So, the greatest question is what she and others like her - Internet celebrities - will do with their fame since their 15 minutes came quick enough via the web. What wonderful talent or gift do they have to offer other than being normal? Well, Tila Tequila seemed to take her fame as a ticket to get on TV so that she could be the host of her own reality show where she attempts to look for love in the most contrived way possible.

Takeaways
  • The Internet has led to the democratization of celebrity
  • More "normal" people than ever can become famous for doing nothing
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