Web Site Rankings: Increase Your Site's Visibility

How good is your Web site? Is your blog up to par? I found a Web site, (www.Prchecker.net), which basically measures the ranking of your Web site. For those of you that don't know what page rank is, it's a tool put together by Google that determines the effectiveness or efficiency of your Web site. The higher your page rank, the higher your Web site is listed in the various search engines, and that means more traffic to your site. This, in essence, means more people are looking at your site, your products, your services, thus putting more money in your pocket in the form of paying customers.

If more people are going to your Web site then less traffic is going to your competitors Web site. Unfortunately most people don't even know what page rank is but those visitors that do will place your website in a higher esteem than your competitors and feel that your content is much more valuable and insightful.

Now you are probably wondering how is page rank determined and more importantly how do you increase your page rank. Well, let's look at the first part of that question. Your page rank is determined when another page links to your page with a back link. The more back links you receive from other pages the higher your page rank. This process can get quite involved and a little messy because all back links don't carry the same weight or force. The higher the page rank that a link is coming from the more beneficial it is in terms of boosting your page rank. So if you get links from a lot of pages with low page ranks it will not have as strong an impact as a few pages with higher page ranks. Now this is the complicated part if you have a page that has a page rank of 7 and it is already linked to 10 or 15 other pages then it will not be any more beneficial to you than a page that has a page rank of 3. There is only so much linking that a page can do. It's almost like the law of diminishing returns.