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Wal-Mart's Wireless Network Possibilites

MBA Paper: Review of New Technologies

By Zane Ewton, published Jul 13, 2006
Published Content: 108  Total Views: 171,374  Favorited By: 14 CPs
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Wal-Mart has grown in over 40 years to be the leading retail chair across the United States from only a few stores in its inception to a several in countless towns today. Wal-Mart has forged an image built upon three guiding principles. Those principles include “Respect, the individual,” “Service to our customers,” and “Strive for Excellence” (Wal-Mart.com). 
The company has recently invested in technology to improve the shopping experience for every customer by installing self-checkouts. A popular retail tool that can help customers beat the traditional checkout lines, and be back to their important tasks in no time.
The focus on the lowest prices and faster, more efficient shopping has definitely driven Wal-Mart to incredible heights. However, new technology may help Wal-Mart to gain greater focus on what the customer needs, before they get to the checkout line.
Implementing wireless networks into Wal-Mart stores will help store associates have more tools at their disposal to serve customers and make the whole shopping experience streamlined and enjoyable.
This is where two of those guiding principles support the need for this technological improvement including: 

Service to Our Customers

“We’re nothing without our customers. We make sure their hard-earned dollars stretch further by offering quality merchandise at the lowest prices and with the best customer service possible.” (Wal-Mart.com) 

Strive for Excellence

Takeaways
  • The focus on the lowest prices and faster, more efficient shopping has definitely driven Wal-Mart to
  • Wal-Mart can look to other retail stores for innovative technologies to improve their customer relat
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