The Impact of Sex-Sells in the Media and Advertising

By Cheri Cargill, published Nov 06, 2007
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Females in today's culture dress to impress, but who are they trying to impress? Mostly, girls dress for girls, seeing as how girls think the majority of heterosexual men do not notice such things. However, they do notice, but what they are noticing is not healthy for their minds and can be distracting. These clothes can contribute to a man's sexual desires, causing them to lust. Lusting is considered one of the seven deadly sins, it's effects can consume most if not all of your thoughts and dreams. While the seven deadly sins are not ever written in the Bible, lust is condemned several times throughout the numerous pages.

The issue with immodesty is all over the world and considered "culturally acceptable." The sex-sells theory is at large part to blame for this problem. In an airport in Frankfurt, there are nude ads hanging all around. On popular websites commonly used by children under the age of eighteen are "soft porn" advertisements. Commercials selling anything from tires to perfume use photos suggesting nudity or wearing very little in the first place. Ultimately, human nature is at fault. We are drawn to the unseen and specific things we are told not to do. Having someone lusting is bad makes it that much more desirable. Whatever the case, it is an issue that should no longer be ignored.

Takeaways
  • Lusting and immodesty is a problem.
  • Sex-sells theory is to blame
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