SFI and Cinema Latino

Small Business Prospects and There Effect on American Culture

By La'Sarah Motley, published Jul 27, 2006
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Small business opportunities not only provide a creative and diverse market, they also allow an individual or small group of people to create their own dream for the American entrepreneur in The United States. Most independently owned small businesses serve a need in their community. As will be further described, those members of communities look for the needs of that community in order to create a successful business. 

Ethnic minorities and women are major contributors to these enterprises. In fact, there has been a significant increase in the number of women that have entered the small business market. Two companies that demonstrate the spirit of the small business include SFI (Six Figure Income Marketing Group) and Cinema Latino. SFI provides opportunities for the person who wants to become a business owner by providing low cost opportunities for ownership in technological networking. This also provides opportunities for home based business. Cinema Latino also was designed to serve a growing need in the community. Providing Spanish subtitles and movies serves the increasing number of Spanish speaking People in the United States. This relatively new business supports the theory that community needs need to be addressed in the business community. Throughout the body of the research, one can see the importance of small business enterprise, not only to the individual, but also to the community at large. 

The four elements to a successful business are:

Consumer Safety: respond to the concerns, needs, and wants of your consumers. 
Reputation: consumers and investors trust and value the company’s name. 
Communication: talking to other makes a great marketing and prospect incentive. 
Sustainability: companies are driven by the need to ensure sustainable supply and marketing. 

Takeaways
  • Latinos, represent more than 12.5% of the nations population
  • women owned 6.5 million businesses in 2002, up 20% from 1997
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