Lesson Plan - Countering the Tobacco Ads

Summary

This lesson plan may be used in a series of lessons on Tobacco use. Prior to this lesson students will have been presented with a few lessons that inform them about the risks of using tobacco products. This lesson is to identify the tobacco industry's ad campaigns and its attempts to glamorize the use of its products. It is also a lesson to empower students with the knowledge to counter these claims with their own campaign images demonstrating the truth behind tobacco use. I use group activities for a number of reasons. One is because it is a hands-on activity and allows students to learn using different modalities. Secondly, it gives students the opportunity work with and learn from other students. This strategy comes in handy in the classroom of language learners and those students who have been recently mainstreamed into the classroom from the special ed classroom.

Age group: 9-12^th grade

Objectives: Students will:

Be able to identify ad campaigns used by the tobacco industry and its attempt to glamorize the use of its product, be able to put together their own ad campaign that exposes the attempted glorification by these tobacco companies, be able to put together their own ad campaigns that show the real affects of tobacco use, and use learned knowledge from the tobacco unit to support their campaign claims.

Materials:

You will need several current magazines (ask students to bring magazines in from home), poster boards, markers, glue/glue sticks & scissors.

Implementation:

DAY-1-

Break students up into groups of four.

Handout 4-5 magazines per group.

Have groups look for and clip out ads in the magazines that advertise tobacco products.

Have students glue 3-5 of these ads on one-half of their poster boards.

Have students label each picture, demonstrating how they think each product is being glorified.

Homework:

Students are to find and bring in images that demonstrate some of the risks of using tobacco products. (They can print images from the Internet, or find other sources, but all sources must be clipped out to fit on poster board).

DAY-2-