Link Popularity is an Important Action to Improve Your Web Site Rankings

Link popularity is an important barometer that search engines use to determine your web site ranking. Links to your site from other web site owners is seen as a "vote" towards the quality of your site. Each web site gains link popularity depending on the (outside of the current site) pages that link to it. Google and other search engines consider link popularity strongly when they evaluate the web pages that they include and how the site is ranked in their databases. Google has a toolbar where you can see the page rank of web sites you visit, so you can use the toolbar to get a good snapshot about your web site's popularity. There are a number of very good "free" link popularity tools on the net that give you a better overall view of your ranking to include other major search engines and one my favorites is linkpopularity.com. The more links, the higher your ranking will be on most of the major search engines.

Okay, you are now thinking, "how do I get more links"? The answer, you work at it but there are some ways that you "supercharge" your linking actions and in the following paragraphs I'll explain the how-to.

The easiest link is called "one-way link" that is pointing to your web site from someone else's site with no return link from you to them. The second type is called "reciprocal" and that is where both web site owners agree to add a link that will point to the other. Obviously, reciprocal links require a great deal of emailing and hoping that the other party will agree. With all of the spam and other nonsense that goes on the net, you may not be successful using this technique. The best option is go after "one-way links" and here is how you do it:

A webmaster who places a link to your website on his/her page believes that their visitors will benefit from the CONTENT of your site. Great content insures that these links become long term and provide continuing value to the sites that are linked to you.

Here are some tips on how to obtain One-Way Links:

Remember, the most important thing to keep in mind is that to get more links you must offer something of value. Think of what you can give that viewers/site owners will want to link to: