Public Speaking: Treat Your Audience with Respect

Imagine yourself as an audience member. You've paid big money to learn the secrets of your favorite guru. You've read the guru's books, subscribed to his newsletter, and you read his blog daily. Now you have the opportunity to learn from him in person at his highly-publicized weekend seminar.

The guru comes onto the stage and starts speaking. You listen expectantly, anticipating an educational and entertaining presentation. Instead, you find yourself feeling more and more uncomfortable, as the guru seems to talk endlessly about his personal success, all the famous people he knows (many of whom you've never heard of), and how you'll never be successful unless you do x, y, and z. At the end of the seminar you leave, feeling deflated, disappointed and resentful.

Now put yourself back in the driver's seat. As the speaker, it's your job to learn about your audience, discover their needs and wants, and figure out how best to serve those needs. How can you serve your audience if you're badgering and intimidating them? Some speakers aren't aware of these behaviors or the negative way they're being perceived, but by following the tips below, you can ensure that your audience will never walk away feeling defeated.

Pointer 1: Name-dropping makes you look insecure

You've already been invited to speak. The organizers are aware of your credentials. The audience has already paid to attend your presentation. There's no need to keep trying to impress them with your long list of credentials and famous cohorts.

One result of dropping names of famous clients or colleagues is that audience members who haven't heard of these people are immediately at a disadvantage. They become distracted, wondering who you're talking about and whether it's important to know. They don't want to raise their hands to ask for clarification, because they're insecure, too, and they fear looking stupid. They feel left out, and that's the first step to disconnecting from you and your message.