Two Traditional Chicago Brands - Fannie May Chocolates and Eli's Cheesecakes - Partner to Serve Decadent Holiday Desserts

FOR IMMEDIATE RELEASE

Media Contact:

Colleen Hart

Burson-Marsteller

312-596-3457

Colleen.Hart@bm.com

Fannie May^® Cheesecakes by Eli's Give Chicagoans A Fresh New Way to Enjoy Mint Meltaways^®, Pixies^®

CHICAGO - November 8, 2007 - Two sweet and storied Chicago brands have baked up a delicious new dessert tradition as the holiday's approach.

Fannie May Confections Brands, Inc. today announced a partnership with The Eli's Cheesecake Company to offer five varieties of Fannie May^® cheesecakes for the 2007 holiday season.

These decadently rich cheesecakes - a scrumptious addition to any gathering of family and friends - combine the classic flavors and uncompromising quality of the famous Fannie May^® Mint Meltaways^®, Pixies^®, Vanilla Buttercreams^® and White Chocolate with the creamy perfection of Eli's Cheesecakes.

"Fannie May^® chocolates, like Mint Meltaways^® and Pixies^®, have been a tradition at many Chicagoans' holiday celebrations for generations. We're excited to partner with Eli's and offer chocolate-lovers a delicious new way to continue their traditions, or simply to reward themselves with a special treat," said David Taiclet, CEO of Fannie May Confections, Inc.

"Fannie May and Eli are sure to be Chicago's most irresistible couple...the perfect Chicago dessert. This holiday season, Chicago's favorite candy and Chicago's favorite cheesecake have teamed up to create a delicious new twist on traditional holiday desserts," said Marc Schulman, President and CEO of The Eli's Cheesecake Company.

Fannie May^® cheesecakes are being offered beginning today in five flavors. The Pixie^®, Mint Meltaway^® and Vanilla Buttercream^® flavors are mainstays in the line and will continue to be offered after the holidays. Eggnog and Pumpkin varieties will only be available seasonally.