Myspace Users Beware - Here Comes the Adware

The Latest from Myspace

By Sean Keefer, published Jul 20, 2006
Published Content: 65  Total Views: 101,375  Favorited By: 9 CPs
Rating: 2.8 of 5


Myspace continues to astound and grow.� And to be candid, the growth is borderline explosive.� The question now is where is there left for Myspace to go?




Last week, Myspace surpassed internet giants, Yahoo and Google to become the number one web site.� This was the first time that Myspace achieved this.� Given that Myspace has essentially set the standard for social networking sites, it is no surprise that there is no shortage of other similar sites trying to get in on the action.� However, Myspace has a virtual, no pun intended, monopoly on this corner of the internet market.� Their social networking market share, according to the internet monitoring site, Hitwise, was up from 76% in June to 80% in July.� The college site, Facebook.org was a not so close second with a 7.6% share.��

However, with such exposure and market share can come a variety of problems.� Myspace continues to struggle with how to address online child predator concerns and they are working to address the very concerning topic of age verification for their teen members.� Despite these important concerns though is the issue of online advertising.

It is a violation of the Myspace terms of service for a member to advertise on their site.� While you may find bands hawking their CD's or other merchandise neither individuals nor bands can have advertising for any third party present on their site.� This is a clear violation of the Myspace terms of service.� But we should all be aware now simply because something is a violation of the terms of service doesn't mean that the loophole hunters won't be digging around and pushing the envelope.� Also, given that Myspace is approaching 100 million different profiles - that is right, 100,000,000, advertisers have to literally be chomping at their collective bits to find a way to tap into this market.��

Takeaways
  • Myspace is the top social network site.
  • Myspace is owned by NewsCorp.
  • Myspace recently became the number one site in the United States.
Did You Know?
Myspace terms of service prohibit profile owners from advertising for third parties on their sites.
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