Corporations and Ecological Friendliness: Companies' Take on a Green World
Everyone is going green, or so they say. Even large corporations have found that touting their environmental policies looks good to the consumers. It seems as if the ecological bandwagon just keeps getting fuller but what are those corporations actually doing to make our world a better place for us and for future generations? Many are doing something but each corporation also seems to have their own ideas as to what "going green" actually means.
NBC was not the latest to get on the bandwagon but they did jump up on a soapbox with their recent "Green is Universal" promotion. NBC's Web site states that it was "a week of green-themed programming aimed at entertaining, informing and empowering Americans to lead greener lives." Environmental themes ran through all of prime time throughout the week and some shows took up environmental activities such as the Days of Our Lives crews adopting a park in LA. NBC spends an entire week on environmental programming and promotion, on air and on its website, telling consumers what they can do to reduce their environmental footprint on the world. What the website does not state is what NBC itself is doing to make its company cleaner. There is no mention on how NBC could have produced its shows for that week in a more environmental manner.
Perhaps this is because NBC is actually owned by General Electric and General Electric has been touting its own environmental policies for some time now. GE states on its website that it is working to cut the greenhouse emissions that its industries put out and that it is working to make the technology it produces more environmentally friendly.
General Electric also has its own promotion called "Ecomagination", an environmental play on their tagline "Imagination at Work". The website Ecomagination shows General Electric's work in solar and wind power as well as what GE is doing to clean up older technologies such as coal plants and trains. Unfortunately, General Electric believes that green technology can include nuclear power plants and that the cleaner energy and extra safety measures they put into their plants outweigh the risks of it blowing up.
NBC was not the latest to get on the bandwagon but they did jump up on a soapbox with their recent "Green is Universal" promotion. NBC's Web site states that it was "a week of green-themed programming aimed at entertaining, informing and empowering Americans to lead greener lives." Environmental themes ran through all of prime time throughout the week and some shows took up environmental activities such as the Days of Our Lives crews adopting a park in LA. NBC spends an entire week on environmental programming and promotion, on air and on its website, telling consumers what they can do to reduce their environmental footprint on the world. What the website does not state is what NBC itself is doing to make its company cleaner. There is no mention on how NBC could have produced its shows for that week in a more environmental manner.
Perhaps this is because NBC is actually owned by General Electric and General Electric has been touting its own environmental policies for some time now. GE states on its website that it is working to cut the greenhouse emissions that its industries put out and that it is working to make the technology it produces more environmentally friendly.
General Electric also has its own promotion called "Ecomagination", an environmental play on their tagline "Imagination at Work". The website Ecomagination shows General Electric's work in solar and wind power as well as what GE is doing to clean up older technologies such as coal plants and trains. Unfortunately, General Electric believes that green technology can include nuclear power plants and that the cleaner energy and extra safety measures they put into their plants outweigh the risks of it blowing up.
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