What Are Promotional Products?

Promotional Products are any items imprinted with logo or message. From pens to T-shirts, caps and jackets and more, promotional products drive your message home and leave a lasting impression.

Long after a potential customer meets you and months after the annual meeting or the employee motivation program, people will remember your company and the event whenever they use or see the item they received then. A 2000 industry survey found that 95% of business executives have in their office at least one promotional product with another business' logo on it.

That's a lot of staying power and its one reason that promotional products are increasingly used by businesses. Promotional products encourage, inspire and remind while advertising and/or promoting a company and its message and businesses are using them for that and more.

Promotional products are used mostly as business gifts. The survey, found that business gifts were the Number 1 use of promotional products.

Here's a list of the top uses:

- Business gifts
- Event marketing
- Trade shows
- Employee Relations
- Public Relations
- Motivation and Incentives
- Traffic building
- Recognition/Service awards
- Brand awareness
- Souvenir/remembrance
- Safety Programs
- Product Rollouts
- Point-of-Purchase
- Direct-Mail Marketing

When is good time to use promotional products?

Research studies have shown the outstanding effectiveness of promotional products ( especially in a tough economy ) in developing brand identity, generating leads, improving direct mail/advertising responses, encouraging repeat/return business, increasing trade show traffic and building customer loyalty.

Each month hosts abundant opportunities to use promotional products for variety of reasons:

- Corporate gift-giving
- Safety programs
- Building customer loyalty
- Launching a new product
- Corporate endorsement
- Charity sponsorships
- Employee incentives
- Consumer education
- Reinforcing your brand
- Awards / recognition
- Product tie-ins
- Commemoratives

How are promotional products marketing used?