The Rhetoric of Hillary Clinton

Clinton speeches are heavy in ethos, that is, source credibility. Clinton reinforces her personal strengths, namely, her long resume of experience and her ability to be President on day one. She has been running on experience and one of her main themes as been that she is "ready to lead." For example, the following line is present in almost every Clinton speech.

Change, change is just a word if you do not have the strength and experience to make it happen. We must nominate a nominee who has been tested, and elect a president who is ready to lead on day one...Fortunately, I have a little experience standing up and fighting for what I believe is right and what I think America needs and how we can get there together.

On the other hand, as a logical argument her speeches are definitely lacking. Look at her transcripts and see if you can find the governing, central argument and a coherent beginning, middle, and end. Though the central theme is her experience and ability, the speech does not lead to a conclusion that strengthens her argument any more than the introduction does. In a way, it is a series of points and red meat that reinforces that single idea but does not build a coherent argument. However, this does not terribly weaken her rhetorical aims.

It is with pathos, emotional appeals, that Clinton make half-hearted attempts and fails to truly engage the audience effectively. Invisibility is a narrative theme that is common her speeches, for example, this line from the Jefferson-Jackson dinner speech.

This election is about those Iowans and those Americans who feel invisible in their own country; who feel invisible to their own president. This election is about the woman I met in LeClair. She and her husband both work really hard, but they had to sell half the family farm to pay their medical expenses.