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The need for vanity

Keeping the presence of youth and beauty is the paramount role of every woman; and Liliane Bettencourt exploited this to the very last drop. With her control of L'Oreal since her father, she was considered the second richest woman in all of France and 12th in the world.

Liliane Bettencourt was born on October 21, 1922 to Mr Eugene Schuller, the founder and owner of L'Oreal. Today, the brand name is well known throughout the realm of fashion and beauty. L'Oreal is the leading cosmetics and beauty products since 1650 and even today.

Currently, Liliane is the major shareholder of the L'Oreal Company. Breakdown shows that her share is estimated at 27.5%, Nestle being at 26.4%, while the remaining is broken down into stocks that are traded publicly. At the moment, her estimated worth according to Forbes is $20.7 billion, making her the wealthiest woman alive.

Secret to her success

Even if her fortune and ownership of L'Oreal are both inherited from her father, she has done what she can to continue that popularity of the L'Oreal brand. Aside from meticulously researching the various needs and wants of women, she has also expanded the company to promote other programs not only to increase the capacity of her company, but to help out budding scientists as well.

From the Bettencourt Schueller Foundation, she is giving the award of Liliane Bettencourt Prize for Life Science to various researchers under the age of 45. Also, a cash prize of $300,000 will also be given to the team as well. This program is solely devoted to budding scientists to do research to enhance the knowledge in biology or in medicine.

The status of L'Oreal

L'Oreal has a straightforward manner when dealing with the market for their line of beauty products. Monopolizing is the name of the game - focused, strategic, all in one smooth go.

One scenario is when L'Oreal bought the Soft Sheen and Carson beauty line for the price of $370 million, this gave the company the 20% share of the market when it comes to the Carson/Sheen line. Terri Gardner was persuaded by Bettencourt to sell out... and he did.