Give Well Gift Cards Targeted Toward Those Thinking about Health Care

In a November 23^rd press release Highmark, Inc. announced a new gift card for health care and related products. The prepaid gift card can be used at health care clubs, doctor's offices, dental offices, drugstores and other health care facilities where VISA debit cards are accepted.

The gift cards for health care products are being marketed by Highmark, Inc. as a way to avoid the hassles of Christmas shopping such as shopping on the date of the press release known as "Black Friday" (day after Thanksgiving) shopping. Another value of the cards is that the gift cards are specifically for health care products but allow a lot of leeway for the individual receiving the handy Visa cards as to what to purchase with them

Interested persons can purchase the health care gift cards online at the Give Well website or order the Highmark, Inc Give Well cards by telephone at 877-850-3544. The Give Well website has a picture of the VISA health care gift card as well as a skit of a lady's giving a gentleman a gift box, and out of the box floats health care items like tooth brushes, crutches, baby bottles, hand weights, etc. On the Give Well website there is also a place to sign up for a chance to win a one hundred dollar health care gift card by providing only one's first and lasts names as well as one's email address. The website indicated that winners will be notified by email and that additional information (presumably the mailing address) will be obtained from the winner at the time of the notification.

Kim Bellard, Vice President of eMarketing at the Pittsburgh, Pennsylvania based Highmark, Inc. stated in the press release: "By purchasing health care gift cards for their loved ones, consumers can avoid long lines, traffic and crowds." Bellard also pointed out: "It also lets recipients know that you are thinking about them and their overall wellness, which is sometimes more valuable than many more typical gift ideas."