Dark Knight Viral Campaign Continues

Fanboys, geeks, and Batman fans are eagerly awaiting the release of The Dark Knight, Nolan's sequel to the smash hit Batman Begins. While there has been only a teaser released with no actual trailer, the studio has made sure to keep us salivating through the internet.

It all started on whysoserious.com. Web surfers were asked to submit their e-mail addresses to reveal one pixel in a much larger image. This turned out to reveal the initial picture of The Joker. I was less then pleased with it to be quite honest. I knew that Nolan was going to go for something different with his Joker but that wasn't what I had in mind. Honestly, I'm still not quite sure. People on the set rave about his performance, and I hope they're right.

I would love for Ledger's performance to be a dead on perfect portrayal that makes me giddy with geek joy the way that Neeson's Ra's al Ghul did. However, at the same time, one has to consider the fact that there is no other response. What is the cast supposed to say? How is Ledger's performance as Joker? Psssh he stinks PU, bad. As you can see it doesn't work. I'm giving Ledger some wiggle room; I can't picture him in the role but I am rather curious to see how it plays out.

Back to the viral marketing. Some time passed and whysoserious became a flash animation of a jack-o-lantern with a candle burning inside. Over time it became clear that the candle was melting down. Speculation ran rampant as to what this burning candle was counting down to. Burning candle, led way to a wilting pumpkin akin to the cover of The Long Halloween. Many were thinking that this was going to be the reveal of Two-Face, gladly it wasn't. What we got was another Joker pic. It was disappointing at the time, but I'm glad. Two-Face should be something that we don't see until the movie itself, the end of the movie to be exact.